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ALL ABOUT ME

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My academic journey began as a general Communications major, which allowed me to explore a range of disciplines before discovering my passion for advertising. I thrive in creating advertisements that resonate with consumers and effectively meet their needs. My interest in marketing deepened after taking a Consumer Behavior course, where I gained insights into purchasing behavior and the factors that drive people's desire for products and services. This understanding has made it easier to create ads that effectively target products consumers are likely to be interested in.

 

​Outside of the classroom, my involvement with the Women's Track and Field team and Alpha Delta Pi Sorority has been pivotal in developing my leadership, communication, and time management skills. These experiences have sharpened my ability to collaborate effectively, manage multiple priorities, and build meaningful relationships, all of which have contributed to my personal and professional growth.

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Through coursework and extracurricular activities, I have also gained hands-on experience in Adobe Creative Suite, Canva, and Microsoft Office, helping me build a diverse portfolio of advertisements and marketing materials. I am now seeking entry-level opportunities in communications, social media, marketing, or event coordination, and am excited to apply my skills in a professional setting to contribute to a team and make a meaningful impact.

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Experience/Skills

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  • Adobe Creative Suite (Intermediate): Proficient in Photoshop, Illustrator, and InDesign for creating compelling visual content.

  • Canva (Proficient): Skilled in designing engaging graphics and marketing materials.

  • Google Workspace (Advanced): Experienced in Google Docs, Slides, and Drive for collaboration and document management.

  • Microsoft Office Suite (Advanced): Strong command of Word, PowerPoint, and Excel for document creation, presentations, and data analysis.

  • WordPress (Basic): Familiar with WordPress for website management and content creation.

  • Writing & Communication: Experienced in writing news releases and radio advertisements, with strong attention to detail and clarity.

  • Social Media Content Creation: Created social media content for a real estate firm, enhancing engagement and brand visibility.

  • Spanish Language (Basic): Able to read and write basic Spanish, with a foundational understanding for simple communication.

Awards/Recognition

  • Dean's List: Achieved a GPA of 3.4 or higher for all 8 semesters

  • Lambda Pi Eta: Inducted into the National Communications Honor Society for outstanding achievement in the field of communications.

  • Phi Sigma Iota: Member of the Language Honor Society.

  • Landmark Conference Track & Field Indoor Championships: Competed in the Indoor Championship (2022-2024).

  • Landmark Conference Track & Field Outdoor Championships: Competed in the Outdoor Championships (2023).

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References

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  • Coach Ryan Weir

  • Professor Ashley Spoto

  • Professor Hualu Zheng

    • Professor of Consumer Behavior & Social Media Marketing,

    • Email: zhengh@susqu.edu

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Testimonials

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"Caitlyn is an exceptional student who is hardworking, detail-oriented, and committed to excellence. I am so glad that she came to tutor in the Center for Academic Success! Caitlyn is dependable and motivated to do her best every time she shows up to tutor. She's dedicated to helping others and has gone out of her way many times to adjust her schedule so that she can be available to help students in need. Additionally, Caitlyn has excellent communication skills and is very professional in her interactions with the various constituents who visit our office including faculty, staff, and students. I feel very lucky to have such a capable and reliable person as a member of our Center for Academic Success Tutoring team, and I can't wait to see what she will do in her professional career!"

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Written By: Tegan Kotarski

Director of Tutoring Services

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"It has been a joy to have Caitlyn in my classes. She is a hard worker and is passionate about the study of advertising and public relations. She is a dean's list student who included a marketing minor with her studies to develop a better sense of what it takes to be a true communications professional. Her work on classroom projects such as PR campaign development and event planning proposals has been excellent, exhibiting both good writing skills and a strong understanding of the client's objectives and how to accomplish them."

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Written By: Linda Burkley

Professor of Communications

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"Caitlyn is a wonderful student I am glad I had the opportunity to work with her during her time in the Languages, Literatures, and Cultures Department at Susquehanna University. She is a diligent and dedicated student whose quiet demeanor belies her remarkable talent and determination in our language classes. Despite her initial shyness, Caitlyn's commitment to her studies shines through in every assignment and interaction. As she embarks on her advertising capstone project, I am confident that her quiet strengths and dedication will translate into a project that not only meets but exceeds expectations. Caitlyn's journey is a testament to the power of perseverance and hard work, proving that even the quietest voices can make a resounding impact."

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Written By: Walfrido Dorta

Assistant Professor of Spanish Studies

Education

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  • Susquehanna University- BA in Communications: Advertising/Public Relations

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